When it comes to building your business, you don't care if your website meets the accepted standards, or whether it uses the latest technologies. You just want it to work. The rest is up to us.
When I started to write this article, I had it tentatively titled "Web Design for Dummies". Aside from the legal implications of such a title, I also felt it wasn't accurate - that a lot of the clients we deal with on a daily basis aren't "dummies", "idiots", or whatever pejorative you like. In fact, they are all quite bright and great at what they do - in their field.
As a business person, you understand the value of your website: it's like a billboard, open forum, monthly newsletter, and company ice cream truck all rolled into one. But let's face it - there are aspects of web design you don't know, you don't care to know, and you will probably never need to know. But if there's a topic that you'd like to know, we are probably going to cover it.
Fledge Fiamingo has been speaking about his experiences as a game ranger in Africa since 2003, but his online presence for Son Safaris was not up to the task of extending his reach and his message. He wanted a website that would help connect Son Safaris to new audiences and potential donors while having the flexibility to update and configure the site as he needed to.